Real Estate Marketing Manager
Beth L. Bliffen11618 Renville StreetLakewood, California 90715Tel: (818) 943-3798Email: Bliffen@aol.comPersonal StatementI am a highly motivated, energetic, hardworking and resourceful results-oriented individual. I have a professional sense of responsibility, excellent interpersonal leadership, listening and oral communications skills. I am seeking a position where I can develop and excel while giving my best to an employer.Professional Achievements•Recipient of "Best Staging of a New Home -2009" - National Sales and Marketing Council - 2 Silver Awards.•Recipient of "2004 Élan – Marketing Director of the Year - Sales and Marketing Council of the Greater Los Angeles and Ventura Counties".•“Certificate of Completion - Marketing for the Residential Builder” - University of California, Irvine, California.•Recipient of "1989 MIRM Scholarship" - Sales and Marketing Council of the BIA and NAHB.Work Experience•Real Estate Stager Homes Enhanced, Real Estate Staging, Interior Redesign, and Model InteriorsLakewood, California May, 2008 to Present•Director of MarketingLarwin Company Encino, California May, 2000 to May, 2008•Sales and Marketing Administrator and Office Manager Greystone Homes/Lennar Homes Irvine, California February, 1997 to May, 2000•Sales and Marketing Coordinator and Closing ManagerRichmond American HomesIrvine, California July, 1993 to February, 1997•Sales and Marketing CoordinatorNewport Realty & Investment Corp.Newport Beach, California October, 1992 to March, 1993•Sales and Marketing Coordinator Polygon Lancaster, Inc.Irvine, California August, 1991 to April, 1992•Sales and Marketing CoordinatorJ.M Martin Development Newport Beach, California March 1989 to December, 1990• Sales and Marketing CoordinatorThe Pennhill CompanyIrvine, California January, 1986 to May, 1988 ResponsibilitiesReal Estate Stager*Successfully staged 7 model homes/2 community centers for Watt Communities; 2 model homes for ShapellHomes; 3 homes for Capital Pacific Real Estate*Staged private residence, resulting in 15 showings, 7 offers, and final sales price with profit to homeowner of $20,000.00 over asking price.*Project Management of 2 Investment Properties Remodels on time and within budget resulting in multiple offers to purchase.*All accomplished in first 6 years of opening business.Director of Marketing*Successfully developed and opened eight new home communities in one calendar year.*Developed and implement marketing plans for new home communities.*Create company wide sales, marketing promotions, and track results.*Analyze weekly sales and traffic statistics and make recommendations for all print advertising, direct mail, signage, and Internet marketing and broker outreach programs.*Research and establish all new home community marketing budgets.*Conduct market research for land purchase feasibilities.*Management of sales associates, including hiring and training, payroll and benefits.*Compile competitive pricing analysis, sales trends and forecasting for sales releases.*Daily involvement in product development, design and selection of amenities package, option program, policies and procedures.*Direct Report to Division PresidentOffice Manager*Promoted to Office Manager after being employed with company for one calendar year.*Managed division office of 80 associates.*Conducted all new associate orientations and exit interviews.*Researched, negotiated leases, purchase and service agreements for all office equipment.*Implemented and monitored all established division policy and procedures.*Payroll administration for entire division, process times sheets, vacation, and illness reports.*Budget forecast and implementation of G&A budget.*Supervised receptionist and office clerk.*Plan and coordinated all division social and business, events, functions, meetings (formal and informal).* Assisted with business plan, goals for the division and coordination of all developing itineraries and agendas; booking other transportation; arranged lodging and meeting accommodations.*Direct Report to Division President Sales and Marketing Administrator/Coordinator*Efficiently coordinated all sales and marketing responsibilities in fifteen communities in one calendar year.*Maintained public report status on a community-by-community basis.*Coordinated the processing of sales associate licenses and branch office license.*Preparation and distribution of all Sales Releases.*Managed all purchase/lease/ installation/ maintenance/cancellation of: Temporary/Permanent Sales Trailers/Offices On-site/Off-site signage and flags Interior/exterior landscape Model maintenance*Coordinated, assembled, and distribution of: All printed collateral Brochures Broker Flyers Sales Reports; Weekly, Monthly, Quarterly & Yearly*Directed and attended all: Grand Openings Phase Releases Broker Functions Homeowner Functions*Direct Report to Vice President of Sales and MarketingEscrow Coordinator / Closing Manager*Successfully closed 600 escrows in one calendar year.*Review for accuracy and process all purchase related legal documentation.*Problem solved all escrow tracking and closing issues.*Established and maintained processing policies and procedures.*Pre-audit all closings for month end account prior to accounting department’s review.*Generate and account for all commissions, draws, and bonuses for sales associates.*Maintain accurate sales control log, which is the basis for each project proforma.*Conducted weekly escrow meetings involving sales associates, field associates, office associates, escrow and mortgage companies.*Direct Report to Vice President of Sales and MarketingReferencesReferences are available on request.